The summary tab provides a clear and concise snapshot of the fundamental economic performance of your entire business. The image at the top of this web page shows the two main tables contained in your summary. These tables are designed for inclusion in your presentation materials such as your business plan, investment deck, executive summary or investment teaser. All data from the other 8 pages of your financial model (see below) flows into these summary tables.

The assumptions tab acts as a control center for your financial model, offering visibility over many of the key variables and inputs used to drive your model's calculations and predictions. It serves as a reference point where stakeholders can easily view, understand, and modify key assumptions that affect your model's outputs. Typical datasets included in the assumption tab include your launch dates, projected growth rates, bonus calculations, rates of inflation, corporation and income tax rates, contingency funding, pension and national insurance rates, interest rates, exchange rates, and many other important considerations. 

The team tab in your financial model includes information about the individuals and teams involved in your business including your employees, contractors, consultants and advisors. Typical datasets displayed here are names, roles, start and end dates, hours required and any salaries, retainer fees and bonuses that are payable including pensions and/or national insurance contributions required by law. This section is useful for forecasting changes in your team size over time to support  assessments as to the financial feasibility and sustainability of your business.

The overheads tab covers all the other fixed and variable costs of running your business (not including paying the people involved) including, for instance rental of commercial space, computer hardware, software subscriptions, maintenance and repair costs, marketing & PR, advertising costs, conference attendance costs, travel and entertainment costs, office supplies, stationery, banking, accounting, insurance, legal and professional fees and more. Having a clear breakdown of all overheads is critical for ensuring founders can make informed decisions about cost-saving measures, optimizing resource allocation, and improving operational efficiency.

COGS is a crucial factor in determining the gross profit of your company and provides a key indicator of your company's efficiency in producing your products and/or services. By breaking down the costs directly related to production, your team can identify areas for cost reduction, negotiate better prices with suppliers, or streamline production processes to improve profitability. Line items counted in COGS may include raw materials, costs of employees involved in development and production, manufacturing overheads, inventory costs, and transportation costs. For SaaS businesses, COGS can include costs related to hosting, licensing, bandwidth, payment processing and customer support.

The revenues tab in your model outlines how your company earns its income and should include a complete breakdown of all your sources of income along with the relevant underlying assumptions related to your pricing strategy, projected sales numbers, and sales growth rates for each product or service type. This section should also include all revenues earned from subscriptions, partnerships, affiliate programs, one-off sales, adverts, sponsorships, licensing, and any commissions and royalties earned on products, patents and/or copyrights.

The projections tab is where the aforementioned data starts coming together, (including team costs, overheads, revenues and COGS) so we can work out the tax that will be payable on a rolling basis. This helps us calculate the overall pre-tax contribution from each revenue stream and the total gross profits from all lines of business. This section also helps us establish how much profit can be retained for re-investment and how much cash will be available periodically for distribution, for instance through dividends.

The cash flow tab in your financial model maps out the totality of the inflows and outflows of cash every month and helps us determine your actual capital requirements with accurate numbers rather than gu'estimates. This helps us plan and optimise your capital raise activities with numbers that investors will have confidence in because you can substantiate them under close scrutiny. It also ensures you do not accidentally raise too little, as this can be catastrophic. And conversely, if selling equity, it ensures you do not part with more of your company than absolutely necessary. Your cash flow also provides a clear view of the company's ability to generate and manage cash which is crucial information for investors, creditors, and stakeholders evaluating your company's stability. It also helps you identify potential cash flow shortages so you can ensure that there is always enough cash to meet short-term obligations, cover operational needs, and plan for debt repayments, and dividend distributions.

The investor analysis tab in your financial model is designed to help you secure the attention and interest of prospective investors. This tab includes information and metrics relevant to potential investors interested in the company's financial performance, growth potential, and return on investment. It includes metrics like return on investment (ROI), internal rate of return (IRR), net present value (NPV), and other ratios that demonstrate the company's financial health and potential profitability. This tab helps investors make informed decisions based on financial data and performance metrics to evaluate your investment opportunity.